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4 Business Growth 4BG

Considering an ActiveCampaign alternative?

ActiveCampaign is a marketing automation and CRM platform which is suitable for small to mid-sized businesses.

4BG is an excellent alternative to ActiveCampaign because it’s suitable for any business size and doesn’t require extensive training.

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Here’s a comparison between ActiveCompaign and 4BG which shows the differences between both in terms of features and pricing.

Email marketing

4BG allows you to import and manage unlimited contacts into their platform. In contrast, ActiveCampaign charges you for a specific number of contacts in their database and pricing increases as you add more.

ActiveCampaign VBOUT
Lead Management
Unlimited Contacts
Drag and Drop Builder
A/B Testing

Marketing automation

4BG’s automation builder has browser push notifications, which allow you to target your contacts as well as anonymous visitors with updates about your company. Meanwhile, with ActiveCampaign, you would have to use a third-party source to enable this feature.

ActiveCampaign VBOUT
Browser Push Notification
Email Automation
SMS Messaging

Social media

4BG has social media management, whereas ActiveCampaign doesn’t.
ActiveCampaign VBOUT
Social Calendar
Posts Composing / Scheduling
Social Stream Management
Mass Posting
Social Listening

Landing pages

4BG and ActiveCampaign both have landing page builders. They provide several functionalities in common, however the 4BG builder doesn’t have UTM tracking or merge tags.

ActiveCampaign VBOUT
Ready-Made Templates
Drag & Drop Builder
UTM Tracking
Merge Tags / Conditional Formatting

Analytics

ActiveCampaign and 4BG both have the same analytics functionalities for email marketing and automation. You can also generate automated reports, or they can even be accessed publicly. The only difference is that 4BG allows you to create multiple reporting dashboards for different objectives and team members.

ActiveCampaign VBOUT
Automated Reports (Sent by email)
Multiple Dashboards
Publicly Accessed Reports
Automation Analytics

Agency Features

As for agency features, ActiveCampaign provides some functionalities that can be beneficial for agencies but there are some limitations that are not present in 4BG. See the table below for more information:

ActiveCampaign VBOUT
Centralized Management
Workflow Manager
Access Control
Post Moderation
White Labelling
Custom Plan Builder
Custom Pricing
Campaign Grouping
Competitive Commission
Revenue Tracking
Clients Training and Onboarding
Partner Community
Agency Growth Academy

Pricing

For a professional plan, ActiveCampaign starts at $196.50 for 5000 contacts, excluding some features. 4BG, however, charges you for the number of emails and the lowest package starts at $60, excluding some elements like social media management, the landing page builder and user analytics. If you want to use all the features for the same plan, you will pay $100. Also, with 4BG, you can build your plan using only the features you need. Check out our pricing plans for more details.

ActiveCampaign VBOUT
Basic Plan $196.50/mo - 5000 contacts - Billed monthly $100/mo - Unlimited contacts based on
5000 emails per month - Billed monthly
Intermediate Plan $318/mo - 10K contacts -
Excluding some features - Billed monthly
$200/mo - Unlimited contacts based on
10K emails per month - Billed monthly
Advanced Plan $514.50/mo - 25K contacts -
Including all features - Billed monthly
$600/mo - Unlimited contacts based on
100K emails per month - Billed monthly
N.B: We made every effort to provide the most accurate figures, however, we advise verifying details with ActiveCampaign as pricing and packages can change.

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With 4BG's marketing software, you will be able to: