ActiveCampaign is a marketing automation and CRM platform which is suitable for small to mid-sized businesses.
4BG is an excellent alternative to ActiveCampaign because it’s suitable for any business size and doesn’t require extensive training.
Here’s a comparison between ActiveCompaign and 4BG which shows the differences between both in terms of features and pricing.
Email marketing
4BG allows you to import and manage unlimited contacts into their platform. In contrast, ActiveCampaign charges you for a specific number of contacts in their database and pricing increases as you add more.
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| Lead Management |  |
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| Unlimited Contacts |  |
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| Drag and Drop Builder | |
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| A/B Testing | |
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Marketing automation
4BG’s automation builder has browser push notifications, which allow you to target your contacts as well as anonymous visitors with updates about your company. Meanwhile, with ActiveCampaign, you would have to use a third-party source to enable this feature.
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| Browser Push Notification | |
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| Email Automation | |
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| SMS Messaging | |
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Social media
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| Social Calendar | |
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| Posts Composing / Scheduling | |
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| Social Stream Management | |
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| Mass Posting | |
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| Social Listening | |
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Landing pages
4BG and ActiveCampaign both have landing page builders. They provide several functionalities in common, however the 4BG builder doesn’t have UTM tracking or merge tags.
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| Ready-Made Templates | |
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| Drag & Drop Builder | |
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| UTM Tracking | |
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| Merge Tags / Conditional Formatting | |
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Analytics
ActiveCampaign and 4BG both have the same analytics functionalities for email marketing and automation. You can also generate automated reports, or they can even be accessed publicly. The only difference is that 4BG allows you to create multiple reporting dashboards for different objectives and team members.
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| Automated Reports (Sent by email) | |
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| Multiple Dashboards | |
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| Publicly Accessed Reports | |
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| Automation Analytics | |
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Agency Features
As for agency features, ActiveCampaign provides some functionalities that can be beneficial for agencies but there are some limitations that are not present in 4BG. See the table below for more information:
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| Centralized Management | |
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| Workflow Manager | |
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| Access Control | |
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| Post Moderation | |
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| White Labelling | |
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| Custom Plan Builder | |
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| Custom Pricing | |
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| Campaign Grouping | |
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| Competitive Commission | |
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| Revenue Tracking | |
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| Clients Training and Onboarding | |
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| Partner Community | |
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| Agency Growth Academy | |
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Pricing
For a professional plan, ActiveCampaign starts at $196.50 for 5000 contacts, excluding some features. 4BG, however, charges you for the number of emails and the lowest package starts at $60, excluding some elements like social media management, the landing page builder and user analytics. If you want to use all the features for the same plan, you will pay $100. Also, with 4BG, you can build your plan using only the features you need. Check out our pricing plans for more details.
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| Basic Plan | $196.50/mo - 5000 contacts - Billed monthly | $100/mo - Unlimited contacts based on 5000 emails per month - Billed monthly |
| Intermediate Plan | $318/mo - 10K contacts - Excluding some features - Billed monthly |
$200/mo - Unlimited contacts based on 10K emails per month - Billed monthly |
| Advanced Plan | $514.50/mo - 25K contacts - Including all features - Billed monthly |
$600/mo - Unlimited contacts based on 100K emails per month - Billed monthly |
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With 4BG's marketing software, you will be able to:
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