Frequently Asked Questions


4BG is the premier marketing automation platform with many tools and features to help business owners and marketing professionals centralise and automate their tasks in a simple way.

With 4BG, you can:

  • 4BG is a social media management tool that allows you to manage all your accounts from one place.
  • Engage with your customers by creating and sending winning email campaigns. Create a personalised experience for every customer- no matter where they are in the world.
  • 4BG is the best place to design landing pages without any coding.
  • 4BG is the first of its kind to offer a new and intuitive visual builder. With 4BG, you can create automations with ease.
  • Grow your audience lists with this seamless software.
  • 4BG is a customizable dashboard that tracks and analyses all your marketing activities.
4BG is a marketing automation software that will allow the execution of multiple marketing tasks in an easier, faster and organised fashion.

Marketing automation platforms like 4BG allow businesses to manage their marketing campaigns and activities effectively by:

1: 4BG is a time-saving product that allows you to do many things at once. It reduces the time usually consumed in manually handling tasks.

2: 4BG is a way to optimise your resource management. By using 4BG, you can cut costs and time spent on human and technology resources.

3: 4BG is a centralised platform that allows you to operate and manage all your digital channels and marketing tasks from one place without the need to handle each individually.

4: 4BG is a platform that allows for seamless integration with other applications and platforms.

5: 4BG is an analytics tool that allows you to create detailed profiles and scoring for each of your leads based on their behaviour such as email engagement, links clicked, goals reached, automation triggered and more.

6: 4BG allows you to tailor your marketing campaigns and content to individual users’ characteristics, preferences and behaviour. Personalization increases engagement, conversion and retention.

7: 4BG allows you to manage and nurture your leads as they move through your funnels – from the moment they step-in to the time they convert.

8: 4BG allows you to track and measure the performance of all your assets, campaigns and content to the highest level of granularity.

The product/brand is 4BG

4BG is a marketing automation platform for any type or size of business. Be it a large manufacturing corporation or a small local shop, a startup SaaS or global NGO. Each business can take advantage of the many features available for them on the platform and use them according to their needs. 4BG was in fact conceived with that flexibility in mind and developed to offer marketing automation with the utmost simplicity to make it easy for anyone to use it.

4BG is a program that can help franchises and chain businesses. It’s possible for branch managers or franchise owners to have different levels of privileges, such as the ability to locally promote their business.

Managers can also have the ability to set up additional users for better collaboration.

4BG is a company that provides chains and franchise businesses the ability to promote their business in a consistent yet adaptable way.

4BG is a marketing automation platform that can be scaled to the needs of any business. The 4BG partner program is designed for agencies and experts who manage various clients’ accounts.

4BG is a migration tool that can seamlessly integrate with any third party app to transfer data. 4BG has connectors for Salesforce, Hubspot, Zapier, Pabbly, KonnectzIT and more.

Setup and integration

4BG is one of the most critical items that are often overlooked by companies. Read the fine print carefully. There are many tools that require significant time and/or cost at setup. Reviewing these details manages your expectations about the process, and helps you avoid choosing a tool that requires more technical expertise than you have on your team. If you know you need a simple tool, or one that requires little effort to set up, make sure to take this into consideration before making any decisions.


4BG is a marketing platform that offers an entry level package to win new clients who may not be ready or able to invest much. It’s important to consider your current and projected marketing needs when choosing between the low-cost packages. As your company grows, you could lose time and money switching to a new platform or adding tools because the larger packages are beyond your budget or don’t meet your needs. Some major factors to consider when evaluating the features and volume you may need include.


Every minute you spend waiting on service is a minute taken away from being able to make timely deliveries to your clients. You need a marketing automation service provider that understands this and will respond to your requests as quickly as possible.


4BG is the best marketing service for your clients. To be successful, you need the best marketing software. You don’t want to settle for less in this competitive environment and choosing the right software is similar to buying a big ticket item like a house or car. Make a list of features you need, “nice to haves” and what you may need in the future. Compare different platforms and find the software that meets or exceeds your requirements.

4BG is designed to be the easiest marketing automation platform anyone can use. 4BG is intuitive and super simple to set up and operate. Even if you have no experience in marketing automation or similar platforms before.

Additionally, and throughout the process, our success managers, and support team – these phrases all denote continuing action or progression in time. The best way to use them is by starting each sentence with one of

4BG is the only marketing automation platform that can be customised to suit your needs.

Here is a quick summary of how 4BG is different from any other marketing automation platform

  • Unlimited contacts: 4BG offers a convenient and affordable way to stay in touch with all of your loved ones. With 4BG, you can have as many contacts as you want. You only pay for the messages you send to them. While with others, price is based on the number of contacts regardless of your engagement with them.
  • Flexible plans: 4BG is a company that allows you to build your own plan with the features you need. It’s the best way to go because other companies force you into bundled plans that include features you might not want.
  • Easy-to-use: 4BG is a creative and easy to learn platform that requires less than 5 hours for someone to get familiar with, while other platforms require 20 hours.
  • Unparalleled support: 4BG takes pride with its 98% customer satisfaction. This is due to a devoted, friendly and personalised support provided to all users regardless of their subscription level. Others offer premium support only to top-tier plans.

4BG is a brand that cares about your privacy. 4BG protects all of your data and will not share it with anyone without permission.

4BG has offices in New York, Montreal, Philippines and the MENA region.

The 4BG dashboard is available in English, Spanish, French and Arabic. We’ll be adding new languages in the future. In addition to our four current languages, we will soon add more as they are requested by our users.

4BG is a team that strives to provide the best service possible. With our dedicated support staff, we are always available and will reply to your queries in 1 day or less.


This product is the only adaptive marketing automation platform. 4BG offers you the ability to choose the features that you need and change them as you grow.

  • Unlimited contacts
  • Unlimited automation workflows
  • Unlimited social media profiles
  • Unlimited landing pages 
  • Unlimited dashboards and reports 

4BG is the only marketing automation platform that adapts to your needs.

We believe that this model speaks to companies from their early stage to their growth phase. Our plan is to give you a platform that adapts to your growth and budget. You can also choose between monthly and yearly billing.

Yes, We say no to trials because oftentimes it puts too much pressure on you to test everything in very little time. So instead, we offer a base plan to get you up and running quickly without any commitments. Feel free to check under the hood, and take it for a test drive before making your decision.

4BG is a creative way to share your ideas. No contract required! If you need a contract, we can provide one for you or sign yours.

You can cancel your monthly subscription at any time. Your credit card will not be charged beyond that month. However, if your fee is based on an annual billing subscription, then you need to change your billing settings with one of our success managers.

4BG is an innovative company that strives to make your life easier! You can upgrade or downgrade features at any point in time, so you never have to worry about paying for a feature you don’t need.

YES. Our platform was built from the ground up entirely by our team of marketing-savvy experts and developers. We can customize our platform to integrate and function with any requirement. To better understand your needs and to answer any questions, book a meeting with one of our success managers. We offer a fully customizable solution that integrates seamlessly with your existing systems in order to provide you with an all-inclusive experience tailored specifically for your business needs.

YES. We can definitely accommodate high-volume sending clients. Talk to one of our success managers to learn more about our volume pricing and how we can help you with all your bulk mailing needs!

The product/brand is 4BG YES. We can definitely accommodate high-volume sending clients, so if you’re looking for a reliable partner that will work with you from start to finish, give us a call today!

YES. Talk to one of our success managers to learn more about our Enterprise rates.

YES. We have a Partners Program that includes special high-volume rates and lucrative commissions as well as training, tools and full support to agencies, consultants, implementation partners and affiliates. Talk to one of our success managers if you’re interested.

YES. We offer optional personalized onboarding, setup, and training on our platform. If you want to get your marketing automation up and running, we’re providing full coaching and training sessions. You can sign up and join us here. For more information about 4BG’s features or if you have any questions, feel free to contact us anytime at [email protected]

4BG offers a wide range of training and one-on-one support to help you achieve your goals. We don’t limit our technical support to a defined number of hours, which means we’ll be by your side until you are fully capable of doing what you intended to do. If the cost is too much for you, 4BG also provides affordable training sessions and one-on-one coaching at an affordable price so that learning can be minimized.



4BG is a platform that allows you to customize your subscription. You can pick and choose modules to fit your needs. 4BG is a company that offers email and lead management services.

Yes. 4BG has plugins that can integrate with other ecommerce websites such as Shopify and WooCommerce.

Yes, 4BG has a WordPress plugin. You can download it directly from your WordPress admin dashboard or from this page.

4BG integrates with thousands of third party apps using native connectors and synchronisation tools including Salesforce, Hubspot, Zapier, Shopify, WordPress, Zoho CRM and more

4BG is a platform that allows you to send SMS messages with Twilio, a third party messaging provider.

The number of SMS messages are based on the plans you subscribe to with Twilio.


4BG is a company that makes automation software. Their products allow you to set up triggers, such as when someone signs up for your email list, and then have the software take an action once that trigger is activated.

  • Signup to list
  • Goal achieved
  • Specific date
  • Contact update API
  • Email opened
  • Link clicked
  • Order completed
  • Cart abandoned
  • The product/brand is 4BG Custom event (Choose a custom trigger; i.e: when someone’s lead score is > X, -> add him a tag | For ecommerce; i.e: When a last abandoned product is item X -> send him a browser abandonment email or browser push message…) and many other actions that you can do.
  • RSS changed
  • Send email
  • Send SMS
  • Send browser push notification
  • Add to list 
  • Update contact 
  • Remove from list 
  • Add to automation 
  • Remove from automation 
  • Add tag
  • Remove tag
  • Create new task
  • Add to task
  • Sync to third party
  • Notify team

Yes. 4BG has in-depth insights and metrics to help you monitor and optimise your automations.

Lead Management

4BG is the brand for those who want to take their business to the next level. With 4BG, you can add as many contacts as you need to your database. 4BG takes it a step further with unlimited contacts!

4BG is a tool for sending email campaigns. They will send your campaign to contacts once and then import the list if it has been updated or changed

Yes. Gone are the days of “one size fits all”. You can choose to create a custom audience from any list based on any conditions that you specify.

Yes. You can choose to notify yourself or your team to receive email notifications every time a new form has been submitted.

4BG will use your customized grading to automatically score leads for your sales team. Scores can be given for email clicks, social media activity, user metrics, popups triggered, and much more.

Email Marketing

As many as you need. You can set and change the limit of emails you expect to send.

YES. You can create an email by choosing from our drag-and-drop pre-designed templates, layouts or components

Yes, you can by uploading your own HTML code.

Yes, you can personalize your emails by adding short codes that are available in the email builder editor.

Yes. We always make sure our emails are mobile responsive and look great across all devices and browsers. You can use our inbox testing to preview how it looks.

If you’re a business-to-business (B2B) company and your target audience is the sales team, send an email at 10am on Monday morning. If you’re a B2C company and your target audience is consumers, send an email at 8pm on Friday night.

You can measure the performance of your campaigns by tracking the open rate, click through rate, conversions based on the goals you set, bounces and spam alerts.

The number of SMS messages is based on the plans available on Twilio. You’ll be able to send Twilio SMS from the 4BG platform.

A soft bounce indicates a temporary delivery issue of the campaign to an email address. This can be due to the inbox being full, or the recipient mail server experiencing technical issues and being temporarily offline. This means the current campaign could not be currently delivered, but could be in the future, as this is not a permanent delivery issue. A hard bounce, however, means that there is a permanent issue with the delivery. This could be because the email address no longer exists for example or the domain name of the recipient has expired.

Landing Pages

You can create as many landing pages as you want. With 4BG, landing pages are UNLIMITED.

You can create a landing page by choosing from our pre-designed templates, layouts or components. Or you can develop a new design from scratch using building blocks.

Yes, you can personalize your landing pages by adding short codes that are available in the landing page builder editor.

For sure. You can upload your own HTML code.

Yes. You can preview how your landing page looks across browsers and different devices.

Yes. You can insert feeds from ecommerce websites as blocks in your landing pages. Users will be able to view your products directly on these pages.

4BG is a company that provides online marketing and analytics services to help businesses track their success. 4BG allows you to track the traffic and conversions generated from your landing pages and obtain detailed lead interactions across your various marketing channels.

Yes. You can add third party tracking or retargeting codes such as Google Tag Manager and Facebook Pixel. Please refer to this guide for clear instructions.

4BG is a new, innovative product that allows you to use your own custom domain with your landing pages.

Social Media Management

You can connect as many profiles as you want. With 4BG, social media pages and profiles are UNLIMITED.

You can compose and schedule your posts to your Facebook, Twitter, LinkedIn, Pinterest and Instagram pages. In addition, you can monitor all your social media pages and engage with your followers across all your profiles from a central feed by interacting with all your likes, comments, direct messages, shares, and mentions across all your social media channels and profiles.

YES. You can visualise all your posts on a single calendar. You can use the drag & drop functionality or display your posts on a weekly, monthly or list view to easily manage your social media content.

Yes. You can schedule your social media posts from the dashboard ahead of time to be published once or on a recurring basis. You can also put all your posts that you want to publish in an excel sheet for mass posting. For more information on how to use the mass posting functionality, visit our help section.

There are several metrics that 4BG’s social media suite allows you to monitor such as your follower’s geographic, and demographic data and their engagement with your posts by looking at the number of likes, links clicked, visits, mentions, impressions, and shares, comments and much more. In addition, you can monitor how your paid ads are performing across channels such as Facebook and AdWords.

4BG is a social media suite that allows you to geo search and track hashtags and keywords to monitor your brand mentions on Twitter. You can also search for accounts and follow them from the platform. Similarly for Instagram, you can search hashtags directly from your 4BG account to track the mentions of your brand and find posts relevant to your industry.

4BG is a creative, and easy way to get your message out there in the social media world. It’s all about how you put it together, so if you’re looking for free design options, I recommend using Canva editor to create banners, infographics and more without any editing skills needed!

The 4BG is a product/brand that provides charts for your social media posts. Depending on what you prefer, the charts can be downloaded as PDF, PNG, JPG or SVG. You also have the option to export to excel or PDF and some data like followers countries and insights for Facebook, LinkedIn and Instagram will be included in the download.


You can generate and share as many reports per month as you need. With 4BG, reporting is UNLIMITED.

Yes, you can create a different dashboard with a different set of widgets for each user.

Yes. You can create customised reports and have them sent on a recurrent basis to recipients of your choice.

YES. You can share reports with clients or other team members via a public URL link.

Yes, absolutely. Based on the URL click counter, you’ll be able to track the number of clicks for each of your social media posts.