Klaviyo is a growth marketing tool built for online businesses. The platform helps e-commerce businesses drive sales with highly targeted emails and social media campaigns.
4BG is an excellent alternative to Klaviyo because it’s a marketing automation platform that helps e-commerce brands grow.
Here’s a comparison between Klaviyo and 4BG which shows the differences in terms of features and pricing.
Email marketing
4BG is a platform that allows you to import and manage unlimited contacts into their system. Whereas Klaviyo charges you for a specific number of contacts, and pricing increases as you add more.
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| Lead Management |  |
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| Unlimited Contacts |  |
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| Contact Tags | |
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| A/B Testing | |
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Marketing automation
4BG’s automation builder enables you to create different types of automated messages such as emails, SMS, and browser push notifications. Klaviyo provides both emails and SMS but not browser push notifications.
Social media
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| Browser Push Notification | |
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| Email Automation | |
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| SMS Messaging | |
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| Ready-Made Automation Templates | |
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4BG has social media management whereas Klaviyo doesn’t.
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| Social Calendar | |
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| Posts Composing / Scheduling | |
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| Social Stream Management | |
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| Profile Grouping | |
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Landing pages
4BG has a landing page builder which allows you to create pages that convert and for different purposes, a feature that Klaviyo doesn’t have. 4BG also offers the ability to create pop-ups with their platform.
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| Ready-Made Templates |
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| Drag and Drop Builder |
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| Dynamic Content |
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| Merge Tags / Conditional Formatting |
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| UTM Tracking |
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Analytics
4BG is a powerful analytics platform that allows you to track your marketing initiatives with Klaviyo and also provides features such as creating multiple dashboards, sharing reports publicly, and using Google Analytics.
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| Multiple Dashboards | |
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| List Analytics | |
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| Lead Scoring | |
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| Website Analytics | |
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| Smart Audiences | |
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Agency Features
As for agency features, Klaviyo provides some features that may be beneficial for agencies but there are many limitations not found with 4BG. See the table below for more.
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| Centralized Management | |
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| Workflow Manager | |
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| Access Control | |
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| Post Moderation | |
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| White Labelling | |
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| Custom Plan Builder | |
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| Custom Pricing | |
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| Campaign Grouping | |
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| Competitive Commission | |
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| Revenue Tracking | |
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| Clients Training and Onboarding | |
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| Partner Community | |
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| Agency Growth Academy | |
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Pricing
For a professional plan, Klaviyo charges you $100 for up to 5000 contacts per month. With 4BG, however, you can manage unlimited contacts but only pay based on the number of emails sent – with the lowest basic package starting at $60. If you want to use all the features on offer, you will pay $100 for the lowest plan. Also, with 4BG, you can build your plan using only the features that are necessary to meet your needs and budget. Check out our pricing plans for more details.
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| Basic Plan |
$100/mo - Up to 5000 contacts - Billed monthly |
$100/mo - Unlimited contacts based on 5000 emails per month - Month-to-month |
| Intermediate Plan |
$150/mo - Up to 10k contacts - Billed monthly |
$200/mo - Unlimited contacts based on 10K emails per month - Month-to-month |
| Advanced Plan |
$1200/mo - Up to 100k contacts - Billed monthly |
$600/mo - Unlimited contacts based on 100K emails per month - Month-to-month |
Watch the 4BG platform overview
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See for yourself why 1000's of customers in multiple countries trust 4BG to take their marketing to the next level in a single platform.
With 4BG's marketing software, you will be able to:
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