Considering a Klaviyo alternative?

Klaviyo is a growth marketing tool built for online businesses. The platform helps e-commerce businesses drive sales with highly targeted emails and social media campaigns.

4BG is an excellent alternative to Klaviyo because it’s a marketing automation platform that helps e-commerce brands grow.

Here’s a comparison between HubSpot and 4BG which shows the difference between both in terms of features, pricing, and onboarding.

Email Marketing

4BG is a platform that allows you to import and manage unlimited contacts into their system. Whereas Klaviyo charges you for a specific number of contacts, and pricing increases as you add more.

Klaviyo VBOUT
Lead Management
Unlimited Contacts
Contact Tags
A/B Testing

Marketing Automation

4BG’s automation builder enables you to create different types of automated messages such as emails, SMS, and browser push notifications. Klaviyo provides both emails and SMS but not browser push notifications.

Social Media

Klaviyo VBOUT
Browser Push Notification
Email Automation
SMS Messaging
Ready-Made Automation Templates

4BG has social media management whereas Klaviyo doesn’t.

Omnisend VBOUT
Social Calendar
Posts Composing / Scheduling
Social Stream Management
Profile Grouping

Landing Pages

4BG has a landing page builder which allows you to create pages that convert and for different purposes, a feature that Klaviyo doesn’t have. 4BG also offers the ability to create pop-ups with their platform.

Klaviyo VBOUT
Ready-Made Templates
Drag and Drop Builder
Dynamic Content
Merge Tags / Conditional Formatting
UTM Tracking


4BG is a powerful analytics platform that allows you to track your marketing initiatives with Klaviyo and also provides features such as creating multiple dashboards, sharing reports publicly, and using Google Analytics.

Klaviyo VBOUT
Multiple Dashboards
List Analytics
Lead Scoring
Website Analytics
Smart Audiences

Agency Features

As for agency features, Klaviyo provides some features that may be beneficial for agencies but there are many limitations not found with 4BG. See the table below for more.

Klaviyo VBOUT
Centralized Management
Workflow Manager
Access Control
Post Moderation
White Labelling
Custom Plan Builder
Custom Pricing
Campaign Grouping
Competitive Commission
Revenue Tracking
Clients Training and Onboarding
Partner Community
Agency Growth Academy


For a professional plan, Klaviyo charges you $100 for up to 5000 contacts per month. With 4BG, however, you can manage unlimited contacts but only pay based on the number of emails sent – with the lowest basic package starting at $60. If you want to use all the features on offer, you will pay $100 for the lowest plan. Also, with 4BG, you can build your plan using only the features that are necessary to meet your needs and budget. Check out our pricing plans for more details.

Klaviyo VBOUT
Basic Plan
$100/mo - Up to 5000 contacts -
Billed monthly
$100/mo - Unlimited contacts based on
5000 emails per month - Month-to-month
Intermediate Plan
$150/mo - Up to 10k contacts - 
Billed monthly
$200/mo - Unlimited contacts based on
10K emails per month - Month-to-month
Advanced Plan
$1200/mo - Up to 100k contacts - 
Billed monthly
$600/mo - Unlimited contacts based on
100K emails per month - Month-to-month
N.B: We make every effort to provide the most accurate figures, however, we advise verifying details with Klaviyo as pricing and packages can change.

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With 4BG's marketing software, you will be able to: