MailChimp is an email marketing and automation platform. They allow businesses to create landing pages as well as Facebook, Instagram ads, and Google remarketing ads.
4BG is an excellent alternative to MailChimp because it provides email marketing, automation, and landing pages, as well as social media management, and powerful marketing analytics that can be monitored for all marketing channels from one centralized dashboard.
Here’s a comparison between MailChimp and 4BG which shows the difference between them in terms of features, pricing, and onboarding features.
Email marketing
4BG is a way to import and manage unlimited contacts into their platform, whereas MailChimp charges you for a specific number of contacts and pricing increases as you add more.
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| Lead Management |  |
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| Unlimited Contacts |  |
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| Drag and Drop Builder | |
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| A/B Testing | |
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Marketing automation
4BG’s automation builder has browser push notifications, which allow you to target your contacts as well as anonymous visitors with continuous updates about your company. The difference is that MailChimp doesn’t have this feature built-in and you have to integrate it with a browser push notification platform using Zapier.
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| Browser Push Notification | |
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| Email Automation | |
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| SMS Messaging | |
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Social media
4BG is a social media management tool that allows you to manage all your social channels and profiles in one place. With MailChimp, you can only post/schedule posts and measure the analytics.
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| Social Calendar | |
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| Posts Composing / Scheduling | |
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| Social Stream Management | |
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| Mass Posting | |
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| Social Listening | |
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| Social Analytics | |
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Landing pages
4BG is a landing page personalization tool that allows you to create dynamic content for your visitors. MailChimp doesn’t have these features.
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| Ready-Made Templates | |
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| Responsive Design | |
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| Drag & Drop Builder | |
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| Dynamic Content | |
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| Merge Tags | |
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Agency Features
Regarding agency features, MailChimp provides some functionalities that can be useful for agencies but there are some limitations on the other side that 4BG can fulfill. All these will be listed in the table below.
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| Centralized Management | |
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| Workflow Manager | |
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| Access Control | |
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| Post Moderation | |
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| White Labelling | |
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| Custom Plan Builder | |
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| Custom Pricing |  |
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| Campaign Grouping | |
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| Competitive Commission | |
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| Revenue Tracking | |
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| Clients Training and Onboarding | |
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| Partner Community | |
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| Agency Growth Academy | |
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Pricing
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|---|---|---|
| Basic Plan | $79/mo - Up to 5000 contacts - Max 10K emails/mo -Basic features | $100/mo - Unlimited contacts - 5000 emails/ mo - All Features |
| Intermediate Plan | $105/mo - Up to 10K contacts - Max 500k emails/mo - Excluding some features |
$200/mo - Unlimited contacts - 10K emails per month - All features |
| Advanced Plan | $540/mo - Up to 100K contacts - Max 1.2M emails/ mo - Excluding some features |
$600/mo - Unlimited contacts based on 100K emails per month - All features |
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With 4BG's marketing software, you will be able to:
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