Considering a MailChimp alternative?

MailChimp is an email marketing and automation platform. They allow businesses to create landing pages as well as Facebook, Instagram ads, and Google remarketing ads.

4BG is an excellent alternative to MailChimp because it provides email marketing, automation, and landing pages, as well as social media management, and powerful marketing analytics that can be monitored for all marketing channels from one centralized dashboard.

Here’s a comparison between HubSpot and 4BG which shows the difference between both in terms of features, pricing, and onboarding.

Email Marketing

4BG is a way to import and manage unlimited contacts into their platform, whereas MailChimp charges you for a specific number of contacts and pricing increases as you add more.

Marketo vbout
Lead Management Tickmark
Unlimited Contacts Feature-not-available
Drag and Drop Builder
A/B Testing

Marketing Automation

4BG’s automation builder has browser push notifications, which allow you to target your contacts as well as anonymous visitors with continuous updates about your company. The difference is that MailChimp doesn’t have this feature built-in and you have to integrate it with a browser push notification platform using Zapier.

Mailchimp VBOUT
Browser Push Notification
Email Automation
SMS Messaging

Social Media

4BG is a social media management tool that allows you to manage all your social channels and profiles in one place. With MailChimp, you can only post/schedule posts and measure the analytics.

MailChimp VBOUT
Social Calendar
Posts Composing / Scheduling
Social Stream Management
Mass Posting
Social Listening
Social Analytics

Landing Pages

4BG is a landing page personalization tool that allows you to create dynamic content for your visitors. MailChimp doesn’t have these features.

Mailchimp VBOUT
Ready-Made Templates
Responsive Design
Drag & Drop Builder
Dynamic Content
Merge Tags

Agency Features

Regarding agency features, MailChimp provides some functionalities that can be useful for agencies but there are some limitations on the other side that 4BG can fulfill. All these will be listed in the table below.

MailChimp VBOUT
Centralized Management
Workflow Manager
Access Control
Post Moderation
White Labelling
Custom Plan Builder
Custom Pricing
Campaign Grouping
Competitive Commission
Revenue Tracking
Clients Training and Onboarding
Partner Community
Agency Growth Academy


MailChimp charges $79 up to 5000 contacts and 10K emails per month, including social media ads, landing pages, single-step automation (welcome email, order notifications, and abandoned cart, excluding nurture campaigns, onboarding series, and more), and basic reports. 4BG, however, starts at $100 for unlimited contacts, and 5000 emails per month, including unlimited social media profiles, landing pages, automation, and analytics. Check out our pricing plans for more details.
MailChimp VBOUT
Basic Plan $79/mo - Up to 5000 contacts  - Max 10K emails/mo -Basic features $100/mo - Unlimited contacts -
5000 emails/ mo - All Features
Intermediate Plan $105/mo - Up to 10K contacts -
Max 500k emails/mo -
Excluding some features
$200/mo - Unlimited contacts -
10K emails per month - All features
Advanced Plan $540/mo - Up to 100K contacts -
Max 1.2M emails/ mo - Excluding some features
$600/mo - Unlimited contacts based on 100K emails per month - All features
N.B: We made every effort to provide the most accurate figures, however, we advise verifying details with Marketo as pricing and packages can change.

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With 4BG's marketing software, you will be able to: