Marketo is a marketing automation platform that allows businesses to manage and automate their tasks across multiple channels.
4BG is an excellent alternative to Marketo because it’s a marketing automation platform that allows businesses to manage and automate their tasks across multiple channels.
Here’s a comparison between Marketo and 4BG which shows the difference between the two in terms of features, pricing, and onboarding.
Email marketing
4BG is a leading automation builder with browser push notifications, which allow you to target your contacts as well as anonymous visitors with updates about your company. Marketo doesn’t have this feature but allows you to create push notifications on mobile apps. If you need to create browser push notifications, 4BG has made it easy for you by integrating them with a third party.
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| Lead Management |  |
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| Unlimited Contacts |  |
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| Drag and Drop Builder | |
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| A/B Testing | |
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Marketing automation
4BG is a leading automation builder with browser push notifications, which allow you to target your contacts as well as anonymous visitors with updates about your company. Marketo doesn’t have this feature but allows you to create push notifications on mobile apps. If you need to create browser push notifications, 4BG has made it easy for you by integrating them with a third party.
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| Browser Push Notification | |
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| Email Automation | |
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| SMS Messaging | |
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| Easy-to-Use Interface | |
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In addition, building automation workflows is simpler with 4BG. Marketo’s platform is somewhat more complicated.
Marketo's automation builder
4BG automation builder
Social media
4BG has mass posting functionality, which allows you to upload a large number of social media posts using an excel file and schedule them all at once. Another feature you can take advantage of is custom posting, which enables you to set custom schedules to publish your posts recurrently or on different days and times. In addition, the app tracks hashtags and keywords to monitor your brand mentions on Twitter and Instagram and find posts relevant to your industry. You can also organize your social media profiles into groups.
Marketo allows you to compose, schedule posts, and track them using the social calendar, but doesn’t have the functionalities presented below.
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| Social Calendar | |
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| Posts Composing / Scheduling | |
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| Social Stream Management | |
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| Mass Posting | |
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| Custom Posting | |
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| Social Listening | |
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| Profile Grouping Posting | |
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Agency Features
As for agency features, Marketo provides a few functionalities that can be beneficial for agencies but there are many limitations on the other side that 4BG can fulfill. All these will be listed in the table below.
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| Centralized Management |  |
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| Workflow Manager | |
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| Access Control | |
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| Post Moderation | |
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| White Labelling | |
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| Custom Plan Builder | |
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| Custom Pricing | |
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| Campaign Grouping | |
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| Competitive Commission | |
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| Revenue Tracking | |
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| Clients Training and Onboarding | |
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| Partner Community | |
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| Agency Growth Academy | |
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Pricing
For a professional plan, Marketo starts at $895 for 2500 contacts, excluding some features. 4BG allows you to manage unlimited contacts but charges you for the number of emails, and the lowest package starts at $100, with all features included. Also, with 4BG, you can build your plan using only the features you need. Check out our pricing plans for more details.
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| Basic Plan | $895/mo - Starts at 2500 contacts - Excluding some features - Billed annually |
$100/mo - Unlimited contacts based on 5000 emails per month - Billed monthly |
| Intermediate Plan | $1795/mo - Starts at 10K contacts - Excluding some features - Billed annually |
$200/mo - Unlimited contacts based on 10K emails per month - Billed monthly |
| Advanced Plan | $3195/mo - Starts at 10K contacts - Including all features - Billed annually |
$600/mo - Unlimited contacts based on 100K emails per month - Billed Monthly |
Onboarding
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| Onboarding Fee | $12000 | $3500 |
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With 4BG's marketing software, you will be able to:
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