Considering an Omnisend alternative?

Omnisend is a marketing automation platform specifically built for e-commerce businesses to help them grow. It allows them to target their shoppers across a variety of channels such as emails, SMS, and browser push notifications.

4BG is an excellent alternative to Omnisend because it allows e-commerce businesses to have a deep integration via API library or install Shopify, WooCommerce, or Magento plugins. Once integrated, they can target shoppers across different channels by creating powerful automation workflows. 4BG also offers the ability for customers to use their own CRM system and sync up with their customer’s profile and purchase history in order to provide customized emails that are relevant and personal.

Here’s a comparison between HubSpot and 4BG which shows the difference between both in terms of features, pricing, and onboarding.

Email Marketing

4BG is a contact management system that allows you to import and manage unlimited contacts into their platform, whereas Omnisend charges you for a specific number of contacts, and the price increases as you add more.

Omnisend VBOUT
Lead Management
Unlimited Contacts
Drag and Drop Builder
A/B Testing

Marketing Automation

4BG and Omnisend have the same marketing automation functionalities. You can send different types of targeted messages such as emails, SMS, or browser push notifications and build powerful workflows to move leads through the funnel. The only difference is that with 4BG, you can drag and drop features when creating automations.

Omnisend VBOUT
Browser Push Notification
Email Automation
SMS Messaging
Drag and Drop Builder

Social Media

4BG has social media management whereas Omnisend doesn’t.
Omnisend VBOUT
Social Calendar
Posts Composing / Scheduling
Social Stream Management
Profile Grouping

Landing Pages

With 4BG’s landing page builder, you have the ability to create your landing pages using drag and drop functionality, dynamic content and add UTM tracking to measure where your traffic and conversions come from. Omnisend has ready-made templates that you can select but lacks other features when it comes to customization.

Omnisend VBOUT
Ready-Made Templates
Drag and Drop Builder
Dynamic Content
Merge Tags / Conditional Formatting
UTM Tracking


4BG’s analytics allows you to create multiple dashboards, share reports publicly and track your lead scoring activity. Omnisend does not allow for the creation of dashboards, sharing of reports publicly or tracking of your lead scoring activity.

Omnisend VBOUT
Multiple Dashboards
Automated Reports (Sent by email)
Lead Scoring
Publicly Accessed Reports
Smart Audiences

Agency Features

As for agency features, Omnisend provides some features that may be beneficial for agencies but there are several limitations not found with 4BG. All of these are listed in the table below.

Omnisend VBOUT
Centralized Management
Workflow Manager
Access Control
Post Moderation
White Labelling
Custom Plan Builder
Custom Pricing
Campaign Grouping
Competitive Commission
Revenue Tracking
Clients Training and Onboarding
Partner Community
Agency Growth Academy


For a professional plan, Omnisend charges you $65 for 5000 contacts and 60k emails per month. With 4BG, however, you can manage unlimited contacts but only pay for the number of emails sent – with the lowest package starting at $60, excluding social media, automation, landing pages, and analytics. If you want to use all of the features, you will pay $100 for the lowest plan. With 4BG, you can build your plan using only the features you need. Check out our pricing plans for more details.

Omnisend VBOUT
Basic Plan
$65/mo - 5000 contacts -
Up to 60k emails - Billed monthly
$100/mo - Unlimited contacts based on
5000 emails per month - Month-to-month
Intermediate Plan
$115/mo - 10k contacts - 
Up to 120k emails - Billed monthly
$200/mo - Unlimited contacts based on
10K emails per month - Month-to-month
Advanced Plan
$720/mo - 100k contacts - 
Up to 1.2M emails - Billed monthly
$600/mo - Unlimited contacts based on
100K emails per month - Month-to-month
N.B: We made every effort to provide the most accurate figures, however, we advise verifying details with Marketo as pricing and packages can change.

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With 4BG's marketing software, you will be able to: