Omnisend is a marketing automation platform specifically built for e-commerce businesses to help them grow. It allows them to target their shoppers across a variety of channels such as emails, SMS, and browser push notifications.
4BG is an excellent alternative to Omnisend because it allows e-commerce businesses to have a deep integration via API library or install Shopify, WooCommerce, or Magento plugins. Once integrated, they can target shoppers across different channels by creating powerful automation workflows. 4BG also offers the ability for customers to use their own CRM system and sync up with their customer’s profile and purchase history in order to provide customized emails that are relevant and personal.
Here’s a comparison between Omnisend and 4BG which shows the difference between both in terms of features and pricing.
Email marketing
4BG is a contact management system that allows you to import and manage unlimited contacts into their platform, whereas Omnisend charges you for a specific number of contacts, and the price increases as you add more.
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| Lead Management |  |
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| Unlimited Contacts |  |
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| Drag and Drop Builder | |
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| A/B Testing | |
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Marketing automation
4BG and Omnisend have the same marketing automation functionalities. You can send different types of targeted messages such as emails, SMS, or browser push notifications and build powerful workflows to move leads through the funnel. The only difference is that with 4BG, you can drag and drop features when creating automations.
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| Browser Push Notification | |
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| Email Automation | |
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| SMS Messaging | |
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| Drag and Drop Builder | |
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Social media
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| Social Calendar | |
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| Posts Composing / Scheduling | |
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| Social Stream Management | |
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| Profile Grouping | |
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Landing pages
With 4BG’s landing page builder, you have the ability to create your landing pages using drag and drop functionality, dynamic content and add UTM tracking to measure where your traffic and conversions come from. Omnisend has ready-made templates that you can select but lacks other features when it comes to customization.
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| Ready-Made Templates |
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| Drag and Drop Builder |
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| Dynamic Content |
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| Merge Tags / Conditional Formatting |
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| UTM Tracking |
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Analytics
4BG’s analytics allows you to create multiple dashboards, share reports publicly and track your lead scoring activity. Omnisend does not allow for the creation of dashboards, sharing of reports publicly or tracking of your lead scoring activity.
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| Multiple Dashboards | |
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| Automated Reports (Sent by email) | |
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| Lead Scoring | |
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| Publicly Accessed Reports | |
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| Smart Audiences | |
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Agency Features
As for agency features, Omnisend provides some features that may be beneficial for agencies but there are several limitations not found with 4BG. All of these are listed in the table below.
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| Centralized Management | |
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| Workflow Manager | |
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| Access Control | |
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| Post Moderation | |
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| White Labelling | |
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| Custom Plan Builder | |
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| Custom Pricing | |
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| Campaign Grouping | |
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| Competitive Commission | |
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| Revenue Tracking | |
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| Clients Training and Onboarding | |
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| Partner Community | |
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| Agency Growth Academy | |
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Pricing
For a professional plan, Omnisend charges you $65 for 5000 contacts and 60k emails per month. With 4BG, however, you can manage unlimited contacts but only pay for the number of emails sent – with the lowest package starting at $60, excluding social media, automation, landing pages, and analytics. If you want to use all of the features, you will pay $100 for the lowest plan. With 4BG, you can build your plan using only the features you need. Check out our pricing plans for more details.
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| Basic Plan |
$65/mo - 5000 contacts - Up to 60k emails - Billed monthly |
$100/mo - Unlimited contacts based on 5000 emails per month - Month-to-month |
| Intermediate Plan |
$115/mo - 10k contacts - Up to 120k emails - Billed monthly |
$200/mo - Unlimited contacts based on 10K emails per month - Month-to-month |
| Advanced Plan |
$720/mo - 100k contacts - Up to 1.2M emails - Billed monthly |
$600/mo - Unlimited contacts based on 100K emails per month - Month-to-month |
Watch the 4BG platform overview
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With 4BG's marketing software, you will be able to:
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