SharpSpring is a marketing automation platform that allows businesses to manage their multiple marketing channels in one place and is suitable for small, mid-sized companies and digital agencies.
4BG is a great alternative to SharpSpring because it’s perfect for any size business and marketing agencies and doesn’t require extensive training.
Here’s a comparison between SharpSpring and 4BG which shows the difference between them in terms of features, pricing, and onboarding.
Email marketing
4BG is a platform that allows you to manage unlimited contacts. You can also update your communication preferences by choosing which list(s) you would like to subscribe or unsubscribe from. SharpSpring charges you based on the number of contacts in the database and pricing increases as more are added. Additionally, for merge tags, 4BG offers an unsubscribe link at the footer of emails but it’s up to your contact whether they want to update their communication preferences is not available
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| Lead Management |  |
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| Unlimited Contacts |  |
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| Drag & Drop Builder | |
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| Communication Preferences | |
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Marketing automation
4BG’s automation builder allows you to drag and drop ready-made email templates that you can use to create automated workflows. You can also create other automated messages such as browser push notifications and SMS messaging using Twilio. SharpSpring’s automation builder doesn’t have ready-made automated templates and browser push notifications, but it does allow for a more custom experience with more features than 4BG.
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| Ready-Made Automation Templates | |
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| Drag & Drop Builder | |
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| SMS Messaging | |
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| Browser Push Notification | |
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Social media
4BG and SharpSpring allow you to manage all your social media profiles in one place. You can also compose and schedule social media posts, visualize the calendar, and track brands, competitors, and industry mentions. The difference is that with 4BG, you can take advantage of more additional features such as mass posting, custom posting, profile grouping, and managing your social streams by engaging with your followers.
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| Social Calendar | |
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| Posts Composing / Scheduling | |
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| Social Stream Management | |
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| Profile Grouping | |
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| Social Listening | |
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Analytics
4BG and SharpSpring have the same analytics features. You can create multiple dashboards and measure your performance across all marketing channels in one place. The only difference is that 4BG allows you to share your reports with a publicly accessible URL, which is great for people who want their data to be public or those who just need some help navigating through their data.
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| Multiple Dashboards | |
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| Automated Reports | |
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| Publicly Accessed Reports |  |
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| Automation Analytics | |
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| Landing Page Analytics | |
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Agency Features
4BG and SharpSpring have the same analytics features. You can create multiple dashboards and measure your performance across all marketing channels in one place. The only difference is that 4BG allows you to share your reports with a publicly accessible URL, which is great for people who want their data to be public or those who just need some help navigating through their data.
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| Centralized Management | |
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| Workflow Manager | |
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| Access Control | |
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| Post Moderation | |
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| White Labelling | |
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| Custom Plan Builder | |
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| Custom Pricing | |
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| Campaign Grouping | |
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| Competitive Commission | |
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| Revenue Tracking | |
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| Clients Training and Onboarding | |
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| Partner Community | |
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| Agency Growth Academy | |
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Pricing
For a professional plan, SharpSpring charges you $499 for 2500 contacts, including all features. 4BG, however, allows you to manage unlimited contacts but charges you for the number of emails and the lowest package starts with $100, including all features, and you can also build your plan using only the features you need. Check out our pricing plans for more details.
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| Basic Plan | $499/mo - 2500 contacts - Including all features |
$100/mo - 5000 emails - Including all features |
| Intermediate Plan | $899/mo - 10K contacts - Including all features |
$200/mo - 10K emails - Including all features |
| Advanced Plan | $1299/mo - 20K contacts - Including all features |
$600/mo - 100K emails - Including all features |
Onboarding
SharpSpring has a one-time onboarding fee of $2399. The team provides intensive support during the first 60 days to help you succeed. 4BG’s onboarding is optional and costs $3500; you get personalized training provided by one of our experts to help set up your account with no expiry limit. You will also get different sessions on how to use each of the marketing functionalities on the platform. You can find out more details about 4BG’s onboarding here.
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| Onboarding Fee | $2399 | $3500 |
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